Jiang Tao hat industry
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Summer Style New Favorite: Revealing How Simple Straw Hat Captured Fashionistas
As the temperature rises, the focus of summer wear is no longer limited to the clothes themselves, and accessories also play an indispensable role. This summer, an upsurge from the retro literary style quietly returned, pushing the classic straw hat back to the public. "Simple straw hat" with its fresh and refined design language and versatile attributes, has become the hearts of many urban youth.
It's not just an ordinary sun hat, it's a clever blend of Denim elements and the art of hand-weaving to create a unique aesthetic that combines hardness and softness. On the one hand, the soft and delicate denim edge adds a gentle atmosphere to the whole; on the other hand, the stiff and powerful straw main body reveals a bit of unruly personality, which perfectly fits the taste of young people who are pursuing stylized expression.
In addition, the designer also specially added a number of micro ventilation hole structure, without affecting the appearance of the premise of greatly improve the air permeability. Whether it is a walk in the afternoon or a long time outdoor activities, the wearer can feel the cool feeling in the bottom of my heart, and truly realize the ideal state of both beauty and comfort.
from show to street shoot: a variety of ways to interpret a versatile hat
In recent years, more and more brands have begun to pay attention to the role of accessories in creating a complete image, and this simple straw hat has obviously gone beyond the simple decorative meaning-it can be the most eye-catching when vacationing by the sea. The memory symbol can also be a silhouette of life snapped at the entrance of the cafe.
Imagine going on a beach trip in a loose white shirt and light shorts! Just wearing such a chic but not overly flamboyant hat can make the whole person glow with a lazy and comfortable atmosphere. For women, you might as well try to match it with a floral dress or a dress style, and then carry a rattan handbag to instantly have a desirable Mediterranean style.
In fact, many Internet celebrities have taken the lead in wearing the upper body for demonstration. A travel blogger from a southern city once posted that the style appeared many times in a collection of selfies, and said it was one of her recent favorites. "Every time I go out, I always feel more confident than usual with it," she said. When she said this, the smile on her mouth seemed to tell the unique happiness of summer.
quality determines value: craftsmanship and heart behind making high-quality straw hats
Although the market today is full of a variety of cheap alternatives, but in terms of texture and longevity, this high-end positioning of the product undoubtedly occupy a clear advantage. Each finished product needs to go through dozens of processes to be carefully polished before it can leave the factory and go on the market, including material selection, preliminary shaping and final quality inspection.
Especially commendable are the experienced craftsmen with a pair of dexterous hands to complete all the weaving steps. They use the best natural straw materials and adjust them to achieve the best curvature through repeated kneading and then splice them one by one. In the whole process, it is necessary to ensure smooth and natural lines and control the strength to avoid fracture and damage, which shows that this work requires extraordinary skills.
In addition, the research team has also made great efforts in fabric treatment, and has developed a new coating technology with strong UV resistance. Experiments have proved that even under the strong irradiation of noon sunlight, it can effectively block most harmful rays from invading the skin surface area, bringing users all-round protection without worrying about frequent replacement problems.
The trend never stops: brand innovation layout opens a new chapter in hat economy
In the face of increasingly fierce market competition environment and increasingly diversified consumer demand trends, related companies are actively exploring new development directions. For example, the introduction of limited edition color combination scheme allows buyers to specify specific pattern styles according to personal preferences, thus increasing the interest of collection and increasing the willingness to buy repeatedly.
Not only that, there is news that a well-known brand plans to jointly release a limited series of products with popular animation IP. At that time, it is expected that more young people will pay for this, because they will not only get the goods they have long admired, but also get a sense of identity and belonging experience.
As for the functional expansion areas that may be involved in the future, efforts include but are not limited to the built-in small fan device to further enhance the heat dissipation effect, and the use of recycled plastics to make new environmentally friendly materials to reduce resource waste. In short, no matter how it evolves, what remains unchanged is the core concept of providing consumers with more diversified and high quality choices.